Marry a rich man, it was suggested. This is tantamount to holding youth at risk. She also had a headache that did not find a suitable, give up.
She was told that the United States there are about five million households have one million U.S. dollars of wealth, of which 80% of the people who are first-generation rich. For these people, the rich do not have the expensive cars, villas, but there are long-term stable income for protection. For this reason, financial experts believe that as long as people follow some common principles, can be a rich mining potential. Breakdown of the investment that is the direction of investment to enlarge the content. Miss Zhang was to consider the investment.
Investment risk. But not investment, savings and money is dead.
This year, we took note of the taxi industry. Taxi companies operating in Chongqing --- Taishan was optimistic about the company, the public transportation company, Dragon Company, East won with the companies in Chongqing and the advent of Taxi Company has set up. For a time, everybody in town running yellow worm "antelope." Chongqing road bends, which breeds investment opportunities.
Once, Miss Zhang has been a friend pulled the Hong Kong Tourism, she noted that Hong Kong's taxi, which is called the "taxi", most are under the roof of a side tip-based advertising.
Everyone knows this business. Taxi companies will not give up every income. This income is the top advertising. Small roof ads, the flow of information. Decide the success or failure of information, for commercial companies, who would not want to seize this opportunity?
Some people say that this matter with Miss Zhang, Miss Zhang laugh over. Others thought she was not tempted, do not consider this line. For the "yellow bug" can do nothing. She thought.
Miss Zhang is not considered, that the size of the investment ah --- the main city of Chongqing now has a taxi 8000. By thousand of dollars each, which accounted for only a small share. Although at the time eight years ago --- before 1000 car operator.
To consider the issue of women in general from the beginning of the details. That could be considered, the total can not put all their savings which it has invested. Miss Zhang hesitates. However, running the city's taxi roof is basically a blank --- the industry advertising, not sooner or later be chosen businesses.
She believed that, Chongqing taxi one day will be like Hong Kong. A few years ago, the leasing company introduced Santana sedans, the roof is still blank, she therefore had intent. Miss Zhang turned down the competitive restaurant industry (she does not easily), go to ad this line --- she got it just about right. A few years ago that out of her life had a major impact.
General practice is to set up an advertising company, the contractor roof advertising, and then find their own customers. Many taxi companies themselves to establish such a company, the operation of such a business.
Miss Zhang is not advertising the company's experience, she did not want to do so. Her brain, so the creative industries. So, she found a direct Shapingba District motor company, to rent all the Santana roof advertising and committed themselves: by their own side sharp-based Lightbox top light-up ads. The program for the taxi companies will not do any harm - she to the salesman's eloquence and sincerity, saying that moving the District motor companies, motor companies have agreed to the District 500 car roof advertising full power to Miss Zhang operation. 300,000 annual rent. This is an adventure. The two sides are trying to such cooperation - 2000 years ago not been thoroughly taxi advertising business, though, she would also like to invest funds to the light box advertising vehicle. Funds and clients, have become her stumbling block.
Now that can not be done to stop. Miss Zhang has taken a number of effective methods: through consultation, to rent a one-time changed several times, more than funding to do Lightbox-up ads on the top light trucks, cars七八十first, and then look for advertising companies, the top advertising Recommended to them. Again the next七八十vehicles, there is a single-make a single, delivery times and rolling development. A year later, Miss Zhang successful. All Lightbox place to sell a professional advertising agency.
If walking in the streets, able to see some ads Santana taxi roof at night under very bright and shining, to the city in a landscape. Taxi companies to increase revenue, for other companies has become an excellent example of the investment.
The following year, the auction companies are advertising their own roof. Only City Corporation to set up their own advertising companies to invest their own decisions. Today, surging around the taxi industry, this cake has been cut very thin.
Miss Zhang has created a new industry. Now, the Chongqing market, running the taxi, car apart from the "yellow bug", and antelope, as well as Beverly, Santana, Xiali.
Fierce bidding auction, but will capture the Miss Zhang Zhi, she was once again top 500 advertising. Because of her good reputation, it is still using the old methods: the Lightbox pop-top light rented to professional advertising companies, they find advertisers.
In 2006, I chat with Miss Zhang, she is no longer for business travel, but enjoying the roof advertising light box to bring her a steady income. Just as investment in blue chip stocks, regular dividends. She has been a long-term stable income - every year she was nearly 60 million profit.
In terms of investment to avoid blindly. Miss Zhang's experience is: We will have to get a clear understanding of their own in which stages of life, what are the corresponding demand for, and then a clear risk to the bottom line, it is necessary to know any investments are risky, and they can afford where the bottom line? She suggested that at this time may wish to engage in industrial investment. Although the industrial investment often requires a higher input, but the long and stable income, if successful, will be able to enjoy a reasonable investment brought about fruitful.
